Over the years in working with clients to build their websites and eCommerce sites, I’ve noticed that many people continue to be overwhelmed with the amount of technical information they need to understand for their eCommerce site. Many of them have approached me to help improve their situation and others are just looking for guidance […]
Not so long ago, we published a post about popups, which we said can be used, among other things, to prevent cart abandonment, by setting a popup to appear when a user looks set to exit your site without completing their purchase. Typically, you’d try to tempt them with a discount, free shipping, or some […]
We all have that one competitor we spend too much time thinking about… You imagine their success, sitting back on Friday afternoons sipping champagne after another record week. You hawk-eye their website and their marketing, observing what they’re doing, cringing because you think theirs is better than yours. Competitor obsession is a poison. As it works […]
A few weeks ago, I briefly touched on email automation in my post about building a sales funnel that converts. But for those of you that are still in the stages of planning your business’s email strategy, or those of you whose email strategy involves sending a newsletter every couple weeks but really isn’t getting you new sales […]
Metrics That Matter for Growth And Revenue When I first started out in marketing, one of the tasks I was appointed by my manager was to be ‘the report keeper’. I was responsible for painstakingly updating each of company’s monthly reports on our website, campaign and product performance. This was also my first introduction to […]
Having a well-thought Sales Funnel is a necessity. A Sales Funnel is a marketing system that guides a potential customer or lead through a systematic sales process involving a number of steps with an end-goal of converting that lead into a customer. Sales funnels are not just reserved for big businesses and mega-corporations – they’re an essential part […]
How inbound marketing can save you money and yield long-term results ‘Inbound Marketing’ may sound like one of those fluffy buzz words you hear a lot of marketers talk about but never really understand, but this is the one you should drop everything for and pay attention to because it is the single most profitable […]
Communication is everything. At Skyrocket Marketing, we’ve learned a thing or two about what it means to communicate effectively. Our entire team is remote – meaning we don’t commute to a shared office every day, we instead use the wonders of the digital world to stay connected online from wherever we are. Being in a […]
The more technology evolves, the more work needs to be done. Or does it? Managing social media, posting content on websites and blogs, monitoring forums and review sites, updating directories and listings…. shall I go on? As the internet grows bigger, so do the hours we spend working on keeping everything up to date and in […]
I think it’s pretty safe to assume that there are a lot of things in the world that you (and I) don’t understand. We hire accountants, lawyers, doctors, dentists, mechanics – all because they spent years studying and practicing to thoroughly understand their craft more than we could ever hope to. You have your own specialty […]
Everybody procrastinates at some point in their life, most people do it on a daily basis… some of you are doing it right now, you’re reading this post when it’s likely you’re supposed to be doing something else. Procrastination doesn’t discriminate against race, gender or financial status, it’s a menace that affects us all. Some […]
There’s a plague-like behaviour among many small business owners that results in business going downhill, fast. It’s the demon that causes companies who’ve traded for decades to collapse, seemingly overnight. It’s the men putting up “for lease” stickers on shopfront windows all over town. This behaviour doesn’t strike down your business fast though… It slowly […]
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