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Your focus area is Revenue

Consistency of revenue is the foundation for everything else you'll do, from marketing to restocking and growing the team.

Your focus metric is Customers

Customers are the lifeblood of most businesses, this is normally the metric of focus most people get stuck on as it involves unlocking how to get the right message infront of the right people at the right time. Fundamentally we are talking about marketing. The customers metric breaks down into 2 key areas, traffic and conversion.
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